Accident Hero is the new character created fronting a £5million multimedia campaign running on national TV, press and mobile. Featuring the voice of X Factor, Peter Dickinson, as Accident Hero, he is destined to become the people’s champion and change the compensation marketplace for good. The phrase ‘With Accident Hero you pay Zero’ could be the next 'Simples'’.
The whole campaign was produced in only 6 weeks, a superhero effort, and delivered its first signed up new claim within 15 minutes of the commercial running on air for the first time.
Having a TV commercial running on prime time TV, advertisements in The Sun newspaper the website created by myself was the landing hub for users to come and make their claims.